15-A Figuring out Buyer Behavior 2


1) This week I found 3 different people to interview as a part of my segment which were a classmate, my old teacher from high school, and the owner of a bait shop in St. Pete. 

2) What I noticed in all 3 interviews was that each person had a set of alternatives that were much more simple and smaller scale than my idea of having a trash picker-upper on the sides of boats. All these people took more preventive measures to solve their problem by using less plastic such as buying reusable bags or metal straws but for their alternative that would directly compete with my idea, they did not have much of an alternative because I don't believe there is anything on the market that is directly picking up trash from our oceans. When asking my teacher about how he chose alternatives when making decisions he first stated that cost was a big factor because he wasn't making too much being a high school teacher and then next would be its usefulness. When asking the bait shop owner he also said cost first and then he said how much of an impact it would be making because the trash in the water directly affects him due to his high frequency in the water to supply for his store. My classmate's choosing mechanisms were first style because his family owns a large boat that can't afford to look bad and cost was not a problem for his family because both his parents are doctors. 

3) When asked about how would they purchase it all three said that they wouldn't mind purchasing it in store or online because this product is not something that you have to try on or something might be wrong with the size so there would be little to no error with the item you get. If the item is cheap enough they all would just purchase it with cash they said but if it costs a lot then that would be a different story. 

4) To find out an idea of their potential post-purchase analysis, I asked them what would make the product worth buying and I summarized all three responses to one and what I learned was that all three interviewees felt like they wanted to make a difference in their community and that little sense of accomplishment from taking out a bag of trash they fished out of the ocean or doing one good deed every time they go out on the boat would satisfy them especially since I told them this would be a low cost and one time buy product which really would make it worth it. Things that could possibly make it a bad idea to them is if the product is weak or fragile and it ends up breaking on them all the time so they would have to purchase another or that it inefficiently picks up trash as in it gets some but not all the trash while driving. 

5) I believe this set of interviews was more enlightening because the questions I asked this time led to more answers that could steer me into a direction on where to focus the objective for my product and I think that people are more attentive to the quality of my product rather than the cost and that people want to make a difference but just don't have the products to do it. I also realized that many boat owners and people frequently on the water are already well off so they most likely wouldn't mind paying a little extra to make a difference in their community and in the environment they spend so much leisure time on. 

Comments

  1. Nala MckieOctober 21, 2019 at 8:27 AM

    Hi Nathan,

    I think that it is cool that making a difference is driving buyer behavior for your product. I think that it is a good quality that helps that customer feel better but also helps out the community. I think it really solidifies the start of your values for your business model. I also liked that you mentioned that it would be low cost and a one-time buy. I know that make it more likely that I would purchase something.

    ReplyDelete

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